Discover Bharat, a travel app designed in six hours at the Delhi Designathon
How I took a travel app for India's lesser-known places from problem to finished screens in a six-hour UX/UI competition, and what the design choices were.
Purvang Mehta · Product designer
1 April 2024 · 1 min read
Discover Bharat is a travel app concept I designed at the Delhi Designathon 2024. It helps people find the parts of India most itineraries skip.
6 hours
from problem to screens
200+
designers competing
Top 10
where it placed
The problem
India's heritage and landscapes are huge, and most go unnoticed. The lesser-known places have no good showcase.
What it had to do
Educate
The heritage behind a place.
Help people discover
Offbeat places and experiences.
Keep people engaged
Interactive features and light games.
Build a community
Travellers, connected.
It's for travellers off the usual list, people into India's history and culture, visitors from abroad, and students and teachers.
What I designed
Destination guides
What a traveller actually needs.
Maps and routes
Points of interest, suggested routes.
Stories
From people who've been.
Quizzes and badges
History, culture, and a reason to return.
Several languages
For a mixed audience.
Your journeys
Where you've been, what you've earned.
How I approached it
- 01
Simple first
Easy to find your way around.
- 02
Feels like India
Bright colours and cultural motifs.
- 03
Mobile first
Designed for where travellers are.
- 04
Accessible, built on feedback
Checked against users, open to everyone.
It went from problem to finished screens inside six hours, and placed in the Top 10.
First published on Medium in April 2024.
